Royal Philips announced the new board in Amsterdam, bringing together 12 international oral healthcare experts from clinical practice, research, education, behavior change, digital dentistry and oral health innovation.
The group will advise on emerging trends, science-led product development and further clinical exploration. Philips is setting up the board as a long-term source of outside expertise, not a one-off consultation.
Philips says the Sonicare Series 7100 can deliver up to 62,000 bristle movements per minute and automatically adjust power when pressure changes.
Clinical expertise moves closer to product development
Philips says the arrangement will create an ongoing exchange with external experts. Their views are expected to feed into the company's product roadmap and bring dental professionals closer to decisions made before products reach the market.
That approach responds to a practical issue in oral care. Professionals and patients want clearer guidance, more personalised routines and products backed by clinical and scientific evidence.
Philips' public product materials show how the company is pursuing that direction through digital feedback, personalised modes and pressure control. The Sonicare Series 7100 page claims up to 10 times more plaque removal in hard-to-reach areas and up to seven times better gum health than a manual toothbrush after two weeks. The claims draw on research involving more than 2,600 dentists and hygienists in 13 countries during 2023 and 2024, as detailed in the Sonicare Series 7100 specifications.
A Philips-commissioned Wakefield Research survey of 1,000 US adults in May 2026 found that 82% combine evening brushing with other activities, 47% hurry, and 66% believe they miss some areas of their teeth.
A wider view of changing oral-care habits
Andrew Bower, Business Category Leader, Dental Professional & Strategic Adjacencies, Philips Oral Healthcare, said the board would bring together clinical, academic and regional perspectives. He pointed to prevention, personalization, digital innovation and behavior change as forces reshaping oral healthcare.
Bower said the group would help Philips Sonicare anticipate the profession's direction. Its advice could then feed into new products and other work intended to improve outcomes for consumers and patients.
Francesco Grillo, Philips Global Business Unit Leader - Oral Healthcare, said the company has more than 55 years of experience in oral care. He described the board as a way to connect dental professional insight with products that support daily oral health.
Grillo's statement places the initiative within Philips' wider health technology operations across consumer health and professional health systems.
The wider 2026 Sonicare portfolio includes the 5000, 6000 and 7000 series, along with an updated DiamondClean 9900 Prestige. Reporting by Investing.com describes features such as personalisation, pressure sensing and digital feedback on cleaning coverage.
A separate user test of 153 people found that 85% said the toothbrush helped improve their technique. Another 92% said Smart Coverage Feedback made them more aware of areas they had cleaned and missed.
What the board does, and does not, establish
The announcement does not cover a new product or a clinical outcome. It sets up a formal channel for expert input before Philips develops future products and research directions.
The board's range of experience could give Philips a broader view of how oral-care products fit into daily routines and professional settings. Its value will depend on whether the company shows how that advice affects evidence, product decisions and clinical exploration.
No confirmed comments are available from regulators, dental associations or board participants. Philips has also published no details of meetings, recommendations or later product decisions. On the facts available, the initiative puts external clinical expertise at the centre of Philips' long-term oral-care roadmap rather than limiting professional input to a product launch.
