ORDO is not just riding on last year's momentum. The UK oral care brand, now a regular name in the affordable, design-focused dental market, has decided to keep working with The PHA Group. This move shows ORDO wants to shake up the toothbrush market even more and lock in its place as a real challenger.
ORDO's product range includes a dedicated children's electric toothbrush line, reflecting the brand's commitment to youth oral health.
Founder Barty Walsh has become a leading voice in the field. PHA's plan puts him front and center as a champion for better oral health habits and children's oral health education. The agency is taking an active approach-media outreach, targeted product placements, and expert commentary are all part of the plan to make sure ORDO's push for change gets noticed and acted on.
Becks Wiper, EVP at PHA, called the partnership proof of what long-term, hands-on communications can do. "We're incredibly passionate about working with challenger brands and we drive that passion into delivering tangible results where it matters most for our clients," Wiper said. The agency wants to find strong stories and build real authority for brands like ORDO.
PHA Group continues to expand its portfolio in corporate and consumer communications, recently launching new programmes for brands such as Attara, with a focus on media relations and executive profiling.
ORDO's choice to double down with The PHA Group is a clear response to the tough oral care market. Brands that want to shape the conversation and reach the next generation can't just stand still. By putting money into a communications plan that puts innovation, affordability, and youth at the center, ORDO is aiming to be more than just a product. It wants to be a movement. For others in the industry, the message is simple: if you want to matter, you have to move.
ORDO's reach in UK retail is clear. The ORDO Sonic+ Electric Toothbrush was recently available at Currys for £74.99 during a promotion, showing the brand's ongoing push to make its products easy to find and buy. This fits with ORDO's goal to bring advanced oral care to more people, especially younger shoppers, as shown by the Currys product listing.
