Advertising ethics 1 article

Advertising ethics in dentistry concerns whether promotional claims, websites, social media and other marketing communications are truthful, balanced and consistent with professional obligations. Ethical advertising avoids deceptive statements about qualifications, outcomes, urgency, price or unsupported comparative claims and should respect patient vulnerability and confidentiality. The exact rules depend on regulators and consumer law, but the principle is broader than branding style: commercial communication must not distort clinical information or undermine informed patient choice.