Five families will win $100 Amazon gift cards this National Brush Day. But the bigger win? Healthier kids' smiles. The DTA Foundation is pushing its #NBDDentSquad campaign right as Halloween candy disappears from kitchen counters.
The recommendation to brush teeth for two minutes, twice a day is a foundational guideline in U.S. oral health education and is echoed by multiple organizations, not just the DTA Foundation.
Getting involved is easy. Families do DentSquad activities, then post their creations on social media with #NBDDentSquad or upload them to NationalBrushDay.com. Each entry is a shot at the prize draw. But the real goal is to help kids build habits that last.
Tim Long, Board Chair and Chief Commercial Officer at A-dec, leads the Foundation. He keeps the message clear: "Every child deserves a healthy smile, boosting their confidence while improving their oral health. Building these good habits early is an important step toward making that possible." The Foundation wants kids to be their own oral health heroes. Not just follow orders.
Internationally, the importance of brushing teeth for two minutes, twice a day-especially for children-has been reinforced by public health authorities. For example, in September 2026, the Zibo Municipal Health Commission in China issued an official notice emphasizing this standard as part of global preventive care efforts.
Need ideas? Student-led health projects have made headlines. Earlier reports show that creative efforts can change real habits.
Questions? Contact Jackie Michaels, Managing Director, at jackiemichaels@dentaltradealliance.org or (703) 379-7755. The DTA Foundation keeps investing in dentistry's future. Scholarships, education, and community partnerships all help build the dental workforce and widen access to care. Find more at DTAFoundation.org.
The DentSquad campaign is changing the playbook. Oral health education can be fun, hands-on, and open to everyone. This isn't just another awareness day. It's a real plan for getting families and kids to take charge of their health. One brush at a time. When prevention is easy and fun, everyone wins.
